Vodafone Teams Up with BCA Member NearDesk to Promote 4G

Telecoms giant Vodafone has selected BCA Member Tom Ball, CEO of NearDesk, to front a promotional campaign advertising its new 4G connection service.

The video, described as 'A day in the life of NearDesk with Vodafone 4G', stars Tom as he discusses how a fast 4G internet connection enables him to work more effectively and stay productive whilst on the move.

Watch the video -

Tom makes the case that 4G can help revolutionise Britain's transition to greater working flexibility - of which NearDesk plays a vital part.

'The mission with NearDesk is to get one million people working near home, one day a week,' says Tom, during the Vodafone video. 'The thing that really gets me up in the morning is the impact that flexible working is going to have. It seems crazy to me that we are all working longer and longer hours, and then we waste so many of them travelling, when we don't need to.'

Vodafone launched its 4G network at the end of August, and recent reports claim that over 100,000 people have already signed up to the company's service. This shows that British businesses are keen to access next-generation Internet connectivity, and in turn, signals a growing need for business owners and operators to be more productive when they're away from the office.

At BCA Conference 2013, Vodafone UK CEO Guy Laurence delivered a keynote speech on the evolution of flexible workspace. He proclaimed that the traditional workplace is 'dead'. This is largely due to its outdated reliance on proximity, which is no longer required given that workers now have various forms of mobile communications at their fingertips.

As Guy expressed, a seismic change is happening whereby more workers are going mobile - and technical advances such as 4G is oiling the wheels of Britain's cultural working shift.

'Work anywhere, anytime'

This new wave of flexible workers, like Tom, use a range of locations to stay productive – but the need for fast Internet access remains key. When commuting to the corporate office or hot-desking in NearDesk locations, 4G enables users to work more effectively anywhere, and be more productive when working on the move. The connection makes demanding tasks like video conferencing, downloading large files and streaming possible - even on a small handheld device.

'It's all about productivity. Flexible working should mean that we can work anywhere, anytime,' said Tom. 'It doesn't just mean sitting behind a laptop anywhere - it means we can actually be productive and get the job done. I think 4G is a key part of that.'

Vodafone currently offers 4G in dozens of towns and districts around London, along with Birmingham, Coventry, Leicester, Nottingham and Sheffield. Other cities including Manchester, Liverpool, Edinburgh and Glasgow are on the 'future' list.

'It's being able to get good speed, more often, and in more places,' added Tom. 'Things are moving faster and faster, and if you don't keep up, you're going to get left behind.'

4G facts & figures

• 4G is the latest technology to allow users to connect to the Internet without a Wi-Fi connection, commonly used on smartphones and tablets.
• 4G stands for fourth-generation. It follows on from the widely adopted 2G and 3G networks.
• 4G is said to be up to 5-7 times quicker than 3G - almost as fast as a home or office broadband connection.
• 4G makes more demanding online tasks possible - such as video streaming, downloading large files, mapping, and social networking.
• A 4G-enabled handset is required. 3G will continue to be available on older handsets.
• Ofcom has set a target for 98% of the UK to have 4G coverage by the end o

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