Search Office Space is unveiling a new name, mission, website and most importantly, business model in the form of Office Freedom, launching on June 6th. The company’s new brand identity reflects the wave of transformation sweeping across the commercial workspace industry.
The company began in 1993, when the founder and CEO, Richard Smith, identified a gap in the market and established the first agency to specialise in serviced offices in London. Soon after, they increased their coverage to include the entire UK and then worldwide.
The success and ongoing expansion of global flexible providers has accelerated the growth of the industry. The way in which flexible workspaces nurture employee wellbeing and promote productivity are appealing to larger international brands which is why the likes of Amazon, Facebook and Spotify have embraced the sector with such enthusiasm.
The rebrand also coincides with their new approach to working with their clients. Office Freedom respects confidentiality and data privacy and has made the prescient decision to act as a global single point of contact during the entire search process, which is groundbreaking for a flexible workspace broker and is conducive to a personalised, concierge-style service and an enjoyable client user experience.
In terms of the driving force behind the new name, Office Freedom’s Founder & CEO, Richard Smith, explains: “Office Freedom are making the change from being a middle man to the main man! The word 'Freedom' is uplifting, positive and inspiring; everybody desires it in all aspects of life. It better reflects our amazing industry which provides clients with the freedom and flexibility to work where, when and how they want. It’s also indicative of how the industry has changed in recent times to become more creative, versatile and collaborative.
"This is an exciting time for Office Freedom and the industry. Design-led, community-focused flexible workspaces are catalysts for growth and provide a perfect platform to attract and retain talent. We are delighted to be a part of this societal shift towards flexibility and freedom in the workplace. With 25 years of industry experience, we are the best placed commercial expert for businesses who require any type of flexible workspace, anywhere in the world.
"Our goal is to continue to deliver the gold standard of finding office space. The Office Freedom team take the hassle out of finding flexible workspace by acting as the global single point of contact for clients, from international enterprises and SMEs to startups and freelancers. We ensure that before our clients sign on the dotted line, they consider all available options, thus providing them with the peace of mind that they have made an informed and educated decision.
"From the smallest requirement to the largest, we provide a consistently outstanding service to keep clients coming back, time and time again."