For flexible workspace operators, adding value is a core element of their business.
Of course, the flexible workspace and business centre industry is celebrated for its diversity and ability to add value for businesses of every size, from fledgling startups right through to multi-national and corporate firms.
The Soap Factory, a business centre in Aberdeen operated by Mike Watson, is seeking to add value by focusing on the growth and success rate of local startup businesses.
"We already offer serviced and virtual offices in Aberdeen, and have done for many years," said Mike.
"Rather than just offering the standard virtual office product with some hot-desking thrown in, we wanted to create something that would support and directly benefit new businesses in the area.
"For us it was a question of how we can add real value, with tangible results. So we came up with the Guarantee of Growth package."
Aimed at startup and home-based businesses who are ready to take the next step, the scheme provides a range of business services that utilises Mike's extensive knowledge and local contacts.
"The package includes 8 hours of consultancy which is tailored to the company and their requirements. We can go through their business plan, offer advice on marketing, social media management, and set up relevant introductions."
Mike, who has been managing the business centre in Aberdeen for more than 10 years, knows the local business scene well and is keen to help local startups connect with the right people.
"In Aberdeen it's all about who you know. There's a thriving community here and what we want to do is help local startups tap into that scene and take their business idea forward."
Aberdeen is home to a wealth of entrepreneurial talent. StartUp Britain's 2013 review found that last year, 3,291 new firms were created in Aberdeen alone. And in Scotland, the FSB's 2013 figures found that 30,263 new businesses were launched across the nation - a 19% increase.
Unsurprisingly, in Aberdeen energy represents the most common business sector - which the BCA has identified in previous MarketWatch reports. However there are plenty of other industries springing up in the Granite City. For instance, the first two clients to join The Soap Factory's new Guarantee for Growth package are a translation firm and a software architect.
Mike believes that with their support, they can help business owners to progress their concept.
"Most business ideas can work, given the right support and infrastructure," he said. "We believe that if new businesses follow our advice, and use our connections or suggestions for a period of 12 months, we can help their business to grow."
This new scheme is yet another example of how business centres and flexible workspace operators can directly influence the success rate of small businesses, and contribute to the UK economy, by offering targeted support and adding value where it matters.