If you could choose just one outstanding attribute of the flexible workspace industry, what would it be?
It's a tough choice. Surely, high on the list must be its ability to give smaller firms a shared business platform with larger, more established companies. Thanks to flexible workspace and business centres, sole traders and startups can work just feet away from some of the world's most influential business leaders and corporations.
And of course, smaller firms also have the opportunity to call some of the UK's most iconic landmarks home - impressive business addresses that give organisations a touch of prestige and heightened brand awareness.
Now, businesses in the North West have another exciting opportunity to call a national landmark home.
Home of the BBC
Courtesy of BCA Member Orega Ltd, MediaCity UK is set to join the list of flexible workspace locations later this year.
Based on Salford Quays near Manchester, this extensive development really needs no introduction. As the new home of major BBC departments including BBC Breakfast, BBC Sport and BBC Children's, along with ITV, the University of Salford and Bupa, MediaCity UK has become a major focal point for companies from the media, technology and creative industries.
Indeed, it became a pivotal part in the BBC's decentralisation from London.
Orega's new centre represents an exciting prospect for small businesses, particularly those from the media and creative industries, who will soon have the opportunity to position their brand in the heart of a thriving media hub.
What can SMEs expect from Orega's newest business centre location?
Occupying 24,000 sq ft of flexible workspace across 3 floors, the centre will be located within MediaCity UK's Blue Tower. Workspace will be divided into suites ranging in size from 2 workstations up to a potential of 100, along with access to standard on-site facilities such as meeting space and break-out areas.
Jeremy Hampton, Orega's Sales and Marketing Director, describes MediaCity UK as having "quickly established itself as an iconic location in the North West, if not the UK."
He says it has been on Orega's radar for some time, and will give "smaller, cutting-edge companies" the opportunity to work "within the same space as established businesses, creating a unique networking opportunity within the facility".
The sheer diversity of the flexible workspace industry, along with its ability to put smaller businesses on the national, and international stage, are among its most prized assets. From city centres and business parks to famous skyscrapers and cultural icons, businesses of all sizes have a golden opportunity to establish their brand in prominent locations.
Of course, famous names aren't the be-all and end-all of flexible workspace - far from it. But the addition of a national landmark like MediaCity UK helps to raise the profile and bring yet another new dimension to our industry, further highlighting the critical role it plays for small businesses.
Congratulations to Orega for securing a prominent new location; for presenting an exciting opportunity for local businesses, and indeed for introducing another valuable asset to the flexible workspace industry.