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Mobile websites catching on in the business centre industry

Mobile websites catching on in the business centre industry

There’s been a lot of talk in the business centre industry about attracting mobile workers to your alternative workspace.

After all, we know the number of mobile workers exceeds 1.2 billion today and will continue rising as the years go on. Who can ignore the rising tide of mobile workers?

To be sure, it’s not a market you can ignore. But how do you attract it? One of the tools in your mobile worker marketing toolbox should be a mobile web site.

Office Suites PLUS just launched a mobile ready web site to help consumers learn about its services, locations and company more quickly. The idea is to drive more traffic to the fifth largest executive office suites provider in North America.

“People are increasingly using mobile devices to access the Internet and the Office Suites PLUS mobile ready website will enable more users to quickly learn about our services, locations and company,” says James Baughman, Jr., president and CEO of Office Suites PLUS.

According to Gartner, about 96 million mobile searches performed in 2009 were by people looking for a local service. This number is expected to grow to more than 526 million searches by 2012.

Mobile-friendly websites receive higher mobile search engine rankings. Google has a different directory for mobile web sites – and it’s not yet as competitive as the traditional Google Index because there aren’t nearly as many mobile websites as traditional websites. At least not yet.

Mobile websites also make it simple to integrate social media marketing campaigns. You can also tap into mobile website analytics to measure the impact of your mobile website on business center leads.

Still not convinced you need a mobile website for your business centre? There are many reasons to consider this move. It can help increase your sales, it shows that your business center is state-of-the-art, and it’s not as difficult to roll out a mobile website as you might think. Google has a free tool that can help you get up and running with a template mobile website in minutes if you prefer not to hire a developer.

Story written by Mike Sullivan for Officing Today.


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